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Smiggle Mania

March 2018


An Australian stationery store has proved a colourful hit after opening its doors in Bexleyheath, creating a number of new jobs.

The bold and bright shop Smiggle, which has opened in Broadway Shopping Centre this weekend, has a range of quirky pens, pencil cases and notebooks, as well as a ‘pocket money’ section with the latest gadgets.

Smiggle – where a smile meets a giggle – has taken the nation by storm since arriving on UK shores from Down Under in 2014, with the new Bexleyheath shop becoming its 127th UK store.

This will be the second shopping centre owned by leading property investor NewRiver REIT to welcome the global stationary brand, which Rai Holdstock, centre manager, says will add significantly to the tenant mix as well helping to drive footfall to the town.

He said: “The shopping centre is now fully let and shows the strength of Bexleyheath as a retail destination that major retailers want to be in.

“Smiggle is extremely popular with children of all ages and Bexleyheath fans have already shown so much support for the opening of our new store.

“Each time Smiggle opens a store they invite a child from the local area to cut the ribbon and we had hundreds enter to be the special guest.

“I am sure the winner will have a fantastic time at the opening ceremony and enjoyed spending her £50 voucher even more.”

Smiggle is dedicated to creating products that are all about great design and innovation, bold colour, quirky graphics, great value and, most of all, giving Smiggle fans the tools they need to have fun and learn!

Natalie Hughes, mum to eight-year-old winner Scarlett and her sister Isla, 6, says her daughters were over the moon when she told them the news.

She said: “There really is nothing that compares to Smiggle in our household. The girls are obsessed with its sparkly stationery, gadgets and gizmos and we couldn’t get there fast enough so they could start spending their prize money.

“The girls are extremely grateful for the opportunity and I have no doubt this will be the fist of many visits to the new store.”

To keep up to date with the latest news and events and Broadway Shopping Centre, please visit the centre’s Facebook page @broadwayshopping for more information.

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